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By Mary Murphy

Mary Murphy is a nationally recognized real estate leader and the founder of The Murphy Group, a top-performing team powered by PLACE.

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Ever look at a top agent and wonder, “What are they doing that I’m not?” It’s not about having more talent or better timing. It comes down to how they work. They’ve built daily habits that generate leads, strengthen client relationships, and drive steady business growth. I’ll walk you through exactly how they do it, and how you can too.

1. Set calendar time for lead gen and follow-up. Top agents don’t wait for leads to come to them. They’re actively out in the market hosting open houses, contacting past clients, and reaching out to new prospects. They treat lead generation as a non-negotiable part of their schedule, blocking out time like it’s a listing appointment. If you’re too busy to do it consistently, that’s your sign to prioritize it more, not less.

2. Follow up with purpose. Most agents follow up with a quick “just checking in” text, but that’s not enough. The best follow-up is intentional. They use CRMs to track conversations, review past notes, and make each touchpoint meaningful. Why? Because nearly 70% of business comes from consistent, value-driven follow-up. It’s not about being annoying; it’s about being present and helpful.

“Growth in real estate starts by being part of a winning team.”

3. Surround yourself with winners. Top performers don’t do it alone. They invest in personal development through books, coaching, mastermind groups, or being part of a winning team. They understand that accountability isn’t about pressure; it’s about staying on track when life throws curveballs. Being around other growth-minded professionals helps them rise faster and stay focused.

You don’t have to figure it all out on your own. These three habits can change everything, and if you want guidance or a growth-focused system, feel free to reach out at (480) 944-0066 if you are in Arizona, or (856) 446-0601 if you are in New Jersey. You can also email me at mary@mgsells.com. I’m here to support you.

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